If God is nameless, how to continuously recite His name?

The following is an excerpt from a samvaad (dialogue) session with Acharya Prashant.

Question: Pranaam Acharya Ji. Nitnem continuously says that the way to reach God is to continuously recite his name. But, as God is nameless and formless, is not Silence, what we need to practice? Please shed some light on the name of the Lord.