The Science Behind Perfumes || Acharya Prashant

Smell is such a powerful determinant of like and dislike. But all the deodorant manufacturing companies know of that. They know how to make their sales zoom. Fragrances don’t just arbitrarily sell. There is an entire science and deep psychology behind them. There are researchers and scientists determining what particular molecule in the fragrance would really activate the audience.

And you know there are now respect molecules, fear molecules, sexual arousal molecules, attachment molecules. So depending on the kind of influence you want to have on the other, you can veer those molecules. The moment they hit the nose of the the old factory nerves here, you get what you want. And the mind already has primordial conditioning, purely material business. Don’t relate it to energy or aura or something profound or divine. Nothing.