Why do people find personality important?

The following is an excerpt from a samvaad (dialogue) session with Acharya Prashant.

Acharya Prashant (AP): Vikram is asking, “Sir, I can kind of see that personality is a mask, but then why is the world giving the personality so much importance? Why does everybody seem to be giving the personality so much of importance?” Right, Vikram, that’s what you are asking.